Reputation management involves saving an individual or organization from negative perception that has built up and is threatening to ruin their reputation. Usually done online and referred to as online reputation management(ORM), it involves different mitigation methods. Firms exist, known as ORM providers, and whose job is to increase the online presence of affected entities while masking the negative content.
Among The Methods These Reputation Management Providers Use Include:
1. Website Content Optimization
It refers to the ORM providers taking control of the website of the affected entity and redesigning every aspect of it to be better. From navigability, user-friendly interface to access speed. The content may also need to be rewritten and new images introduced. The idea is usually to give it a new and better look so that visitors to the site can change the mentality they held for the organization or individual.
Issues that led to the fall in status can be addressed in the ‘ new feel website’ to get back to gain back the lost image.
SEO, or in full search engine optimization, is a technique which uses keywords in website content to improve its ranking in search engine results. By clever use of words that users are likely to type in search boxes, SEO can make a page to appear on the first page of the search results. ORM services use this to increase the visibility of website content of the tarnished entity, while shadowing the negative content. Anyone searching for information about a brand, person, or company will be directed to the first page that contains the favorable information.
That way, the damaging content literally disappears from the internet; users rarely search other page results once they find what they wanted from the first search page.
3. Monitoring Web Content
Because most of the damage propagated by rivals, cleaning from within may not be effective if the negative content continues to be available online. Scouring the web for such is another method the reputation management providers use to bring things back to normal. Once they identify negative information, they move to suppress it by use of, for example, SEO to counter its ranking. Once the new counter-content ranks high, the malicious content becomes unavailable to a wide audience. And if the negative information shows up in your social media accounts, ORM service providers are always on the lookout to spot such and delete it before it reaches and poisons people’s minds.
When looking of or the best reputation management provider to hire, ensure they have enough experience in the field. Check their reliability( you will depend on them fully, and if they fail, it can be disastrous). Some providers will use black hat methods to suppress bad online reputation. Avoid them because such techniques can work against you instead of for you.
A good ORM service can reverse negative publicity with a few workable methods, and return your free falling reputation to good books. Choose the best, and keep following the process to gauge the results.